Paper Submission

We welcome conceptual, theoretical and empirical papers, using qualitative and/or quantitative methodologies. Manuscripts submitted must be complete papers and must not be accepted for publication, or published elsewhere. It is mandatory that all accepted papers are presented at the conference by an author. Each paper must be submitted to only one track. All the English papers should be submitted to by e-mail attachment. Doctoral Consortium papers should be submitted to Please indicate the track of your submission from the list below:

Conference Topics

Email Addresses for Paper Submission

Marketing Strategy

Consumer Psychology and Behavior

Marketing Models

Product and Brand

Service Marketing and Internet Marketing

International Marketing and Cross-cultural Marketing

Advertisement and Promotion

Channel Management

English papers

Doctoral Consortium papers




















1)The conference papers,based on the different topics, should be submitted via the different email address (Doctoral Consortium papers should be highlighted in the papers);
2)Paper submission deadline:May 26, 2013
3)Notification of acceptance for all submissions: July 7, 2013.


Guide for Authors about 2013 JMS Conference Papers

1) The Cover of the Paper

Paper title (The Paper title should be centered, and in Times New Roman 13-point, boldface type. Capitalize the first letter of nouns, pronouns, verbs, adjectives, and adverbs; do not capitalize articles, coordinate conjunctions, or prepositions (unless the title begins with such a word). Leave two 12-point blank lines after the title.)→Author(s) Name(s) →Affiliation (s) (Author names and affiliations are to be centered beneath the title and printed in Times 11-point, non-boldface type. Multiple authors may be shown in a two- or three-column format, with their affiliations italicized and centered below their respective names. Include e-mail addresses if possible. Author information should be followed by two 12-point blank lines.)→Abstract (The abstract is below the author information. Use the word “Abstract” as the title, in 11-point Times, boldface type, initially capitalized. The abstract is to be in 10-point times, single-spaced type, and up to 150 words in length.) → Key words (The Key Words is below the Abstract. Use the word “Key Words” as the title, in 11-point Times, boldface type, initially capitalized. The Key Words is to be in 10-point times, single-spaced type, and no more than eight words.)

2) Text

Paper title (The same as the cover paper) (because of blind peer review, the authors information is not required) →Abstract(The same as the cover paper) →Key words (The same as the cover paper)→Text (Text is to be Times 11-point, single space. First-order headings centered should be Times 12-point, boldface, initially capitalized, centered, using a period (“。”) after the heading number, not a colon; Second-order headings should be Times 11-point boldface, initially capitalized, flush left, with one blank line before, and one after. Third-order headings use 11-point Times, boldface, initially capitalized, flush left, preceded by one blank line, followed by a period and your text on the same line.)

3) References

Chinese references should be cited firstly, then English reference and references in other languages. Whatever the reference languages,they follow the same format.For any format instruction hasn't listed,please refer to Journal of Marketing or contact us

4) For the English Reference

References are in 11-point Times, single-spaced, at the end of your paper. Please don’t enclose the citation number in square brackets, and the following reference formats are encouraged.

Donnelly, James H. and William R. George (1981), Marketing of Services, Chicago: American Marketing Association.

Wensley, Robin (1981), “Strategic Marketing: Betas, Boxes, or Basics,” Journal of Marketing, 45 (2), 173-82.

Nevin, John R. and Ruth A. Smith (1981), “The Predictive Accuracy of a Retail Gravitation Model: An Empirical Evaluation,” in The Changing Marketing Environment, Kenneth Bernbardt et al., eds. Chicago: American Marketing Association.

5) For the Chinese Reference

Chinese references are placed in order according to Chinese surnames in pinyin, from A to Z.The formats are as follows:other format instructions refer to the submission instructions of Journal of Marketing Science(