Call for Papers

The 2013 Annual Conference of China Marketing Science will be hosted by School of Economics and Management at Tsinghua University (Tsinghua SEM), Beijing, co-hosted by Institute of Technology Management, Tsing Hua University, Taiwan, and co-sponsored by National Natural Science of China and American Marketing Association. The conference is preceded by the Journal of Marketing Science Doctoral Consortium (for doctoral students only).The Conference will be held in Beijing on August 17-18, 2013. The theme of this year’s conference is “Marketing in Emerging Markets”.  This conference will bring together top researchers in marketing and related areas within China and around the world to present cutting-edge research and exchange intellectual ideas.

The conference will provide a platform for researchers to create a stronger academic atmosphere, exchange academic ideas, present research achievements and improve the research level. We are pleased to invite all related academic scholars to join this conference, and call for the papers based on the conference theme. The papers passing the blind peer review process will be presented in the conference, meanwhile, recommended to be published in the JMS Journal. In addition, the conference will hold Doctoral Consortium on August 16, 2013, for stimulating young scholar's academic interest, and cultivating their ability of research. The Doctoral Consortium also provides an opportunity for PhD students from different universities to exchange their academic works.

Conference topics

Email addresses for paper submission

Marketing Strategy

Consumer Psychology and Behavior

Marketing Models

Product and Brand

Service Marketing and Internet Marketing

International Marketing and Cross-cultural Marketing

Advertisement and Promotion

Channel Management

English papers

Doctoral Consortium papers





















Paper submission guideline

1. Submission guideline

(1) The conference papers, based on the different topics, should be submitted via the different email address(Doctoral Consortium papers should be highlighted in the papers);
(2) Paper submission deadline: May 26, 2013;
(3) Notification of acceptance all submissions: July 7, 2013.


The papers submitted to this conference will be blind peer reviewed, according to centesimal system and 5 valued standards. The reviewers include conference members and overseas scholars. The papers will be ranked based on the reviewer scoring, and the Best Paper Award (top 10 papers) would be considered in the top 40% papers; the next 60% papers have the opportunity to be presented in the conference; all papers submitted to the conference will be included in the CD of the conference papers.

The top 60% papers will be presented at August 17-18, 2013, and more details will be available one week before the the Conference. Each speaker will be given 15 minutes for presentation, and 10 minutes for Q&A part.